Yes, you can add JSON structured data to the body of your pages.


JSON structured data can be inserted into the head as well as into the body of your pages, explained John Mueller, webmaster trends analyst, in the Sept. 11 edition of #AskGoogleWebmasters .

] "Is it possible to insert JSON structured data at the bottom of instead of ? This seems to work well for many websites, "@largow asked via Twitter.

The answer. Yes, you can insert structured JSON data into the body or into the head. Mueller also took this opportunity to explain the three structured data formats that Google supports.

  • RDFa, "an HTML5 extension that supports link data through additional attributes added to existing HTML tags on the page," Mueller explained.
  • "Open community HTML specification used to embed structured data in HTML content. Like RDFa, it also uses the attributes of HTML tags. "
  • JSON-LD," a JavaScript notation embedded in a script tag in the header or body of the page. The markup is not interlaced with user-visible text, which facilitates the expression of nested data elements. "Mueller also mentioned that this format can be injected into your pages via JavaScript.

Why we should take care of it. Rich results [1965] are not going anywhere, so it's important for SEOs to adapt their efforts on the search results page The implementation of structured data is one way to do this.How to know the formats supported by search engines and how they handle your structured data can increase your visibility

Learn more about structured data Here are some additional resources to help you develop your mastery of structured data


About the Author

George Nguyen is a senior writer Deputy Chief at Third Door Media with background in content marketing, journalism and storytelling



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