Instagram is one of the most popular social networks among Internet users, with its billion users scattered around the world. Subscribers are particularly active there, and the public is mainly made up of young people (-34 years old). If you are targeting this age group, it is in your best interest to be visible! Another special feature of Instagram is that the content consists mainly of photos and videos. Since a picture is worth a thousand words, this is a feature that you can use to your advantage to highlight your business and its activities! We show you how to use Instagram to boost the audience of your site.
Define your audience
The first thing to do to communicate by Instagram is to define with WHO you communicate. Indeed, 1 billion users is a lot, and everyone has their interest! Hence the need to clearly define the profile or persona of subscribers who may be interested in your product / service. To do this, you need to set an age range, location, dominant gender, interests and income.
Having done this, you will be better able to produce content that is relevant to your audience.
A content that matches your image for more followers
It is now a question of differentiating yourself from other brands by offering unique content that is like you. To do this, you must define the tone of your publications, and model your images and videos according to your graphic charter. It is important that you are connected with this charter because it is a way of being more easily recognized by your followers among the tide of daily stories. Besides, if you find that the audience is struggling to take off, do not hesitate to buy Instagram followers on follower sales sites such as Buyfollowers. It’s the easiest and fastest way to get people to your Instagram page, and it’s common practice. Influencers and some major brands even use it to boost their traffic.
A matching image with your graphic charter is mandatory for the public remember you. But to make him addicted to your stories, you have to impress him. You must therefore ensure that the quality of your photos is always impeccable. If possible, entrust the taking of photographs and the treatment to a professional of photography so as not to make a mistake.
Content that tells a story
If there is indeed a network that befits storytelling, it's Instagram . And everyone knows how much the public likes stories so don't just post photos. Put them on stage, bring them to life through contexts and situations so that the public is intrigued.
Do not hesitate to show how your products are designed, how it happens when you brainstorm, and even how fun it is in work rooms!