Video: Eric Enge on Google's advice and SEO experience in the real world


In the second part of the interview (you can see the first part here ) with Eric Enge of Perficient Digital, we talked about SEO and why Google's advice to the SEO community might not match what we would see in the real world of SEO. In fact, sometimes, what might work for clients A and B might not work for the C client – so it goes beyond "Google said this" and becomes "that's what worked for my clients".

We also spent some time discussing the topic of creating content on a website. From the quality of the content, to the content structure and then the promotion of that content for links and sharing.

Finally, we explained how he managed his customers' SEO expectations and what happened when a Google update was problematic for his goals.

Here is the video interview:

I started this series of vlogs recently, and if you want to register for an interview, you can fill out this form on the round table of search engine. You can also subscribe to my YouTube channel by by clicking here .


About the author

Barry Schwartz is editor of News Search Land, owner of RustyBrick a New York-based online consulting firm. strengthen. He also directs Search Engine Roundtable a popular research blog on topics related to SEM.



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