Britney Mueller, senior SEO scientist at Moz took me behind the scenes after his conversation with Mozcon, to discuss his presentation, which featured in Google's featured excerpts.
Based on a very small data set (even statistically insignificant, she said), the impact of selected snippets on click rate in Google search results . The data did not seem too positive, but at the same time, everyone really wants to appear in these snippet snippets presented.
You can listen to the Mozcon interview that breaks down below:
I started this vlog series recently, and if you want to register for an interview, you can fill out this form on the round table of search engines. You can also subscribe to my YouTube channel by by clicking here .