Video: Andrea Cruz Lopez on Google Ads developing the types of correspondence


I met Andrea Cruz Lopez of KoMarketing in their Boston office to discuss all the benefits of Google Ads. But if you know me, I like to talk more about "bad things" – so we started talking about change, where Google Ads developed more types of correspondence in August

. Andrea shared tips and advice on how to keep up with these changes, how to communicate these changes to customers, and ultimately how to avoid wasting your advertising spend when Google expands the number of keywords selected. She also shared general advice on tips and strategies with Google Ads.

Here is the video:

I started this vlog series recently, and if you want to register for an interview, you can fill out the form. this form on the round table search engines. You can also subscribe to my YouTube channel by clicking here by clicking here .


About the Author

Barry Schwartz is the News Editor for Land Search Engine and owns RustyBrick an online consulting firm based in New York. strengthen. He also directs Search Engine Roundtable a popular research blog on topics related to SEM.



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