I met Andrea Cruz Lopez of KoMarketing in their Boston office to discuss all the benefits of Google Ads. But if you know me, I like to talk more about "bad things" – so we started talking about change, where Google Ads developed more types of correspondence in August
. Andrea shared tips and advice on how to keep up with these changes, how to communicate these changes to customers, and ultimately how to avoid wasting your advertising spend when Google expands the number of keywords selected. She also shared general advice on tips and strategies with Google Ads.
Here is the video:
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