2020 Path C: Correction because the fear of consumers diminishes in response to the action of industry
The backlash of monitoring and confidentiality is a reaction to the imbalance. Consumers protect their data, politicians protect their constituents and platforms protect their profits. As difficult as it may be to see from our point of view today, it is very likely that these imbalances will normalize when stakeholders feel secure. The question is how long it will take and how many counter-adjustments will be required as a result of an excessive or insufficient correction.
As digital marketers, who somehow represent both the consumers we identify with and the platforms we depend on, are in a unique position to accelerate remediation and restore # 39; balance.
Finally, I would like to congratulate Simon Poulton for the birth of his first child, Matthew. We started writing this article together, and then someone wonderful decided to show up early . We all look forward to seeing you again at SMX someday soon. Congratulations, Simon.
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