The 8-Step Content Strategy For 2019 [Template Included]

  The 8-Step Content Strategy for 2019

Today, you will learn exactly to create a content strategy in 2019. [19659003] In fact:

It's the same approach I used to get my blog to 392,441 visits a month.

  Analytics - Sessions

Let's Get Started

Step 1: Choose a Content Topic

Your First The first step is to find a topic.

But not any subject …

A subject that interests your target client.

Here's how:

Competitor Blogs

First, go to a popular blog in your industry

  Backlinko - Blog

And look for publications that tend to elicit a lot of comments and social actions.

  Backlinko - SEO Strategy

For example, some time ago, I examined the most powerful content on Moz's blog :

  Moz - Blog [19659019]. d I noticed that the content related to "site audits" really did tend to be very effective: </p>
<figure class=  Moz - SEO Audit

I therefore created a blog article titled: The ultimate site audit for SEO ". ” style=”max-width: 1250px !important”/>

Backlinko – SEO site audit ” style=”max-width: 1250px !important”/>

Since this message was based on a proven subject it was a great success on day 1:

  Backlinko - Site Audit SEO - Social

– And quickly cracked the first page of my target keyword:


Professional Advice: If any of your competitors has a podcast, check out his list of episodes on iTunes:

  iTunes - Podcast

Revealing a few killer subjects that you would have trouble finding otherwise

  iTunes - Podcast episode

Communities Online

Online Communities Are Great For Research Burning questions that your target audience has.

For example, when I go to the Paleo basement, I notice a lot of questions about dessert:

  Reddit - Paleo Dessert

Why is it important?

Most people ask about Reddit because they did not find an answer on Google.

There is a huge opportunity for you to dive in and answer that question with your content.

You can follow the same process using Quora:

  Quora - Paleo

If you want to use this scaling technique, go to . Reply to the public .

  Public Answers - Paleo

This is a free tool that will ask you the most popular questions people have about you:

  Answer Public - Paleo Questions

Tip: Consult the conference agendas of your area. People pay (and travel) literally to attend these discussions. So you know that these topics are in great demand.

  PaleoFX Calendar

Content Explorer Ahrefs

Ahrefs The content explorer is very similar to by BuzzSumo . .

  Ahrefs - Content Explorer

You're entering a keyword …

  Ahrefs - Content Explorer - Search

… and get a list of the content people have recently shared and related to:

  Ahrefs - Content Explorer - Results


Your Best Content

Find out where you can double what works.

Start by logging in to Google Analytics . "Behavior" → "Site Content" → "Landing Pages":

  Analytics - Landing Pages - Menu

Displays the pages on your site that are generating the most traffic.

<img class = "" src = "" sizes = "(max- width: 1168px) 100vw, 1168px "srcset =" "title =" Analytics – Landing pages "alt =" Analytics – Landing Pages [19659060] Next, identify what these pages have in common in terms of:

  • Format [19659060] Subjects
  • Aut hor
  • Style of Writing

Finally, describe your next content according to what you find.

For example:

Last year, I noticed that the definitive guides had brought a ton of traffic:

 Definitive guide traffic

So I decided to publish more definitive guides: [19659058]  Backlinko Guides

These new guides have helped increase my blog's traffic by 29.63% over the previous year:

 Analytics - Organ ic Traffic

Which brings us to …

Step # 2: find a keyword

Now that you've found a topic, it's time to find a keyword that people are using to search this subject.

Here There are 3 simple ways to do it:


QuestionDB is a free keyword creation tool that generates a lot keywords based on questions.

] QuestionDB

To use it, simply insert a topic that you found in step 1:

 QuestionDB - Search

After a second or two, you will get a list of untapped keyword ideas:

 QuestionDB - Search Results

Quite cool.

Google and YouTube Suggest

This an old school Key word research Strategy that still works wonders.

Just type your subject in Google …

 Search Google:

… and note the terms suggested by Google.

And I recommend doing the same on YouTube:

 YouTube - Search


 Bing - Search


 DuckDuckGo - Search

And if you run an ecommerce site, Amazon:

] Amazon Search

Tags Google Image

This is an interesting trick that allows you to find long tail keywords .

Simply search for your keyword in Google images:

 Google Image Search

And take a look at the labels at the top of the search results:

<img class = "" src = "" sizes = "(max-width: 2500px) 100vw, 2500px "srcset =" 2500w, wp-content / uploads / 2019/02 / google-image-search-tags-300×49.png 300w, -tags-768×126.png 768w,×168.png 1024w, https: // cdn-backlinko / wp-content / uploads / 2019/02 / google-image-search-tags-1418×232.png 1418w, google-image-search-tags-1164 x190.png 1164w,×116.png 709w, https: //cdn-backlinko.pressidium. com / wp-content / uploads / 2019/02 / google-image-search-tags-582×95.png 582w "title =" Google Image Search – Tags "alt =" Google Image Search – Tags [1 9659015] These tags are terms that people search for when they search for information about your subject.

Just add these tags to the end of the keyword you have entered.

For example, look what happens when you search for "content marketing":

 Google Search - Content Marketing

Just add these terms before or after "marketing" of Content »:

  Create Long-Tailed Keywords from Google's Image Tags

And you have a complete list of long-tail keywords to create your content.

Step # 3: Choose a Content Structure and Format

In other words, here's where you decide if you're going to You will create a:

  • Blog Post
  • YouTube Video
  • Native Video (for Facebook, LinkedIn, or Twitter)
  • Lead Magnet
  • Ebook
  • Computer Graphics
  • Podcast
  • Interactive Content

The important thing is to choose the format that suits you best. [19659003] Are you an awesome writer? Go with a blog post.

Do you shine on video? Make a video.

Or maybe you are an extraordinary designer. Create an element of visual content .

I think you have the idea

In fact:

You can cover the same subject using several different formats.

And all can REALLY succeed.

For example, a few years ago, I published this guide for building backlinks :

: Backlinko - Link Building

What was great. 19659003] So I made a YouTube video on the same subject:

and collected 65,541 views:

 YouTube - Views Related to Creating Links

The Great Takeaway?

There is no "perfect" format of content for any subject.

So choose a format that you can CRUSH … and go to step 4.

Step # 4: Post Something Extraordinary

Let's face it :

It's harder than ever to make your content stand out.

According to WordPress there are 2.49 million blog posts published daily:

. 2.49 million blog articles published each day

The situation worsens:

Even though the supply of content increases the demand for content is flat.

In fact, WordPress reported that Pageviews are down for the first time in 12 years:

 WordPress Traffic

In summary?

It does not matter what type of content you create. If you want to succeed with content marketing in 2019, all you publish must be AMAZING.

Here's how:

A brilliant design

There is no solution:

] If you want people to read and share your content, it more than just "good content". Your content must also be beautiful.

That is why I make an extra effort to use high resolution screen captures:

. Screenshots



and Custom Guides: [19659158] Guides ” style=”max-width: 1250px !important”/>

Extremely Mineable Tricks and Techniques

This is important.

Whatever your industry, people want information that they can use right away.

For example:

When I was doing research for this post, I was reading a lot of content strategy posts.

And they were full of fluff tips like "Developing Content Ideas" and "Creating a Process for Content Creation."

But they never showed you HOW to suggest ideas.

C & # This is why I made an extra effort to do every step of this post super actionable:

 Backlinko post example

Concrete Examples [19659003] Regarding the content, there is one thing that I have found o be true almost 100% of the time:

People appreciate a lot more.

When you hear the words " for example, "your brain breathes a sigh of relief because research has shown that the examples facilitate learning .

That's why I included TONS examples in each message:

 Examples of collage

The addition of exem does it ask for more work than mere affirmation

Of course.

Is it worth it?


Written by an expert

In other words:

Publish content from people who

Or as I like to say it: [19659177] "If you want an article on how to unclog a toilet, do not hire an independent editor.

Hire a plumber. "(

Click to tweet this


For example, Nerd Fitness has quickly become one of the most popular blogs on the fitness scene.



Steve wrote about his personal experience of trying different diet and workout routines:

 NerdFitness - Beginner's Guide

And He fills any gaps in his knowledge through the search for nutrition experts:

 NerdFitness - Beginner's Guide - Experts

Content UX

When Most People think 'UX', they think 'Software'.

But the content also has a user experience.

For example, look at this post:

 Wall of Text

The text is fully compressed. Which makes it REALLY difficult to read.

This is bad Content UX.

On the other hand, this article uses a large font with a lot of white space:

 Backlinko - SEO Hub

. read and skim.

That's good Content UX.

And Content UX is not just for text content.

If you have a podcast, a good UX is a clear sound.

If you make a video, good UX is the production value of this video.

In a nutshell:

Make it easier for people to use your content and you'll get MUCH better performance.

Step # 5: Optimize Your Content for SEO [19659008] Next, it's time to optimize your content around a keyword.

More specifically, you want to define the basics of SEO on the page:

  • Include your keyword in your title tag
  • Optimize your title tag for CTR
  • Use Short URLs
  • Add Internal Links to other pages of your site
  • Using External Links
  • to your Content for Readability

Here is a video that guides you step by step in detail in each of these steps:

Step # 6: Promote Your Content

There are no two ways to get around it:

If you are serious you must actively promote it

And when I say "promote", I do not mean to share your content on social media platforms such as Facebook or Twitter.

(Though it may help)

I am talking about strategically sharing your content to optimize traffic, back links, and social sharing.


Let's see … [19659003] E-mails

It's HUGE.

An email list is the best tool for promoting content on the planet. Period.

In fact, there is not even a second close.

Do not forget:

Your subscribers are made up of people who like your documents.

In other words:

people very likely to get the message out about your content.

That's why I share most of my posts with my e-mail subscribers:

 Brian email

As you can see, my e-mail

Actually, my email seems to come from a friend

THIS IS EXACTLY how you want your emails to look like.

This e-mail generated a total of 14 067 visitors:

 Visitors by email Aweber


Summary of contents

If you do not know them, the roundups are publications. this curate (or "roundup") impressive content of the week.

The best part?

There are raids in almost every niche.

For example, here is a summary of the wine niche:

 VineSpring - Blog

Here is why it is so effective to promote your content as a link:

Your presentation to them really makes life easier (yes, really). 19659003] I will explain …

The Roundup Conservatives are struggling to find the content to include in their roundup.

And when you offer your new message, you deliver great content on a silver platter.

Which means that there is no twisting arm needed to get a link.

For example, here is a summary that has recently linked me:

 Blogger Roundup

This short video describes the process step by step:

Promoting Paid Content [19659003] More precisely: boosted messages on Facebook

I spent thousands on Facebook ads in the last few months.

And the first lesson I learned is:

Re-targeting, that is LEGIT.

For example, I recently reinforced this post on Facebook: [19659263] Facebook post "style =" max-width: 470px! Important "/>

And because I was targeting people who had recently visited Backlinko, I had paid only 67 cents per click:

 Facebook post cost

(which is very cheap in B2B space)

Step # 7: Tracking and Measuring Performance

Now is the time to see if your content strategy is working properly

The question is:

How do you know if your content has "worked"?

this information key parameters:


At the end of the day, the purpose of content marketing is to generate more traffic .

So, if your content brings only a handful of visitors, it's time to change things. [19659003] That said:

Content marketing and SEO can take a long time.

For example, look at the early traffic figures of Backlinko:

 Analytics - Backlinko early traffic

As you can see, it took about 6 months for things to go really well.

And if I had given up early because the content was "not working", I would not have seen the huge increase in traffic that allowed me to leave:

 Analytics - Rapid Increase in Backlinko Traffic


Sometimes you post content for the sole purpose of obtaining back links.

(In other words: linkbait )

For example, last year, I published this SEO voice research study ]. [19659286] Backlinko – Voice Search ” style=”max-width: 1250px !important”/>

My number 1 goal with this post was to get more backlinks.

Thus, even though this message does not generate much traffic …

 Analytics - Voice Search Traffic

… it has been linked to 1 280 times so far:

 Ahrefs - Voice Search

Including some heavy hitters (such as Forbes):

 Forbes - Voice Search

And these back links help to improve my ranking for . other pages of my site.

<img class = "" src = " pages.png "sizes =" (max-width: 1416px) 100vw, 1416px "srcset =" -rankings-to-all-other-pages.png 1416w, other-pages-300×242.png 300w,×618 .png 768w,×824.png 1024w, https : //×937.png 1164w, https: // cdn- o-all-other-pages-709×571.png 709w, -pages-582×469.png 582w "title =" Backlinks to a subpage better ranking of all other pages "alt =" Hyperlinks to a sub-page improve the ranking of all other pages [19659002] Speaking of ranking … [19659003] Google Rankings

It's pretty simple:

If you create content designed to rank a specific keyword, you must rank it for that keyword.

If this is not the case, then something is wrong.

The keyword may be too competitive.

Or maybe you do not have enough links.

In both cases. I recommend checking your ranking once a week.

 SEMrush - Traffic

Social Shares

In some niches (especially in B2C), the content is sized according to the number of people sharing it. on social networks.


Return on investment.

Business objectives.

Key Performance Indicator.

As you want to call it.

Basically, you answer the question. question:

Does content help us increase sales?


You Can Measure Conversions Directly in Google Analytics: [19659316] Analytics – Conversions ” style=”max-width: 1250px !important”/>

And if you see an increase in conversions, it's probably a sign that your marketing content works.

That said:

It is sometimes difficult to track sales of indirect content .

For example:

My conversions from directly from YouTube are super low:

 Analytics - Conversions - YouTube

What if I only looked at Google Analytics, j & # 39; d probably say, "YouTube is a waste of time."

But when I dig a little deeper, I can see that my YouTube channel is a huge driver of subscribers and sales.

First, according to YouTube Studio my videos reach 142,000 people each month:

 YouTube Players

Do You Think all these points of view contribute to my profitability?

Of course.

But more importantly, customers cite my YouTube channel as the main reason for their purchase: [19659330] FPV Survey – The YouTube channel mentions "style =" max-width: 528px! Important "/>

What tells me that my YouTube videos are bearing fruit

And now, it's time to move on to the last step …

Step # 8: Stagger Your Content Marketing

Indicate that your content is generating more traffic,

So the logical question is:

How do you evolve?

Well, I do NOT recommend creating a million blog posts. [19659003] Yes, I'm not sure. The goal of scaling is to publish more usable content, but you want to maintain the same level of quality while increasing your capacity.

For example, I only published 63 messages in total on the blog Backlinko:

 Backlinko - Articles published [1 9659327] 392 441 hits per month: </p>
<figure class=  Analytics - Sessions

Here are three ways to strengthen your content marketing efforts … without sacrificing quality.

New Content Formats

Repurposing the simplest content is the easiest way to resize


You do not have to start over every time you want to post a new blog, a new podcast episode, or a YouTube video.

For example, this video on my channel has recorded 355,187 views so far:

So I decided to reuse some of the tips from this video in a blog post:

 Backlinko - YouTube Subscribers

And it worked! [19659003] This article now ranks 3rd for my target keyword:

 Google se arch - YouTube Subscribers

And generated 15,748 visits in just 3 months:

 ] Analysis - YouTube Subscribers

Organization of the Content Process

In other words:

Creating a process that you can use again and again.

You can simply copy the exact process into this message.

Or modify it to fit your business

In both cases:

The more organized you are, the easier it is to create great content.

That's why I recommend you write a repeatable, step-by-step process. You also want to have an editorial calendar to help you plan your upcoming content.

Evolutionary Quality

Scaling does not always mean MORE content.

You can also "size" the quality of the content.

For example, a few years ago, I published this study of search engine ranking factors :

 Backlinko - Search Engine Rankings [19659015] This was a significant change from the publications and case studies I was </p>
<p>  Not only that, but I could not do it myself. I had to form a team. </p>
<p>  This team included a project manager, a developer, a computer scientist, a graphic designer, several software publishers and more. </p>
<p>  And it was a lot of work for everyone. </p>
<p>  In the end, the study really did well <span class= well .

Not only did it cause a huge traffic spike:

 Analytics - Search Engine Rankings

But our study was related to 2650 different domains:

 Ahrefs - Search Engine Rankings

Quite cool.


I would now like to hear you:

The advice of your message today (19659003) Do you want to try to reuse the content in new formats?

Or maybe you are ready to focus on Content UX

Whatever it is, please let me know by leaving a quick comment below now.

Source link