Today, you will learn exactly to create a content strategy in 2019.  In fact:
It's the same approach I used to get my blog to 392,441 visits a month.
Let's Get Started
Step 1: Choose a Content Topic
Your First The first step is to find a topic.
But not any subject …
A subject that interests your target client.
First, go to a popular blog in your industry
And look for publications that tend to elicit a lot of comments and social actions.
For example, some time ago, I examined the most powerful content on Moz's blog :
I therefore created a blog article titled: The ultimate site audit for SEO ". ” style=”max-width: 1250px !important”/>
Backlinko – SEO site audit ” style=”max-width: 1250px !important”/>
Since this message was based on a proven subject it was a great success on day 1:
– And quickly cracked the first page of my target keyword:
Professional Advice: If any of your competitors has a podcast, check out his list of episodes on iTunes:
Revealing a few killer subjects that you would have trouble finding otherwise
Online Communities Are Great For Research Burning questions that your target audience has.
For example, when I go to the Paleo basement, I notice a lot of questions about dessert:
Why is it important?
Most people ask about Reddit because they did not find an answer on Google.
There is a huge opportunity for you to dive in and answer that question with your content.
You can follow the same process using Quora:
If you want to use this scaling technique, go to . Reply to the public .
This is a free tool that will ask you the most popular questions people have about you:
Tip: Consult the conference agendas of your area. People pay (and travel) literally to attend these discussions. So you know that these topics are in great demand.
Content Explorer Ahrefs
You're entering a keyword …
… and get a list of the content people have recently shared and related to:
Your Best Content
Find out where you can double what works.
Start by logging in to Google Analytics . "Behavior" → "Site Content" → "Landing Pages":
Displays the pages on your site that are generating the most traffic.
These new guides have helped increase my blog's traffic by 29.63% over the previous year:
Which brings us to …
Step # 2: find a keyword
Now that you've found a topic, it's time to find a keyword that people are using to search this subject.
Here There are 3 simple ways to do it:
QuestionDB is a free keyword creation tool that generates a lot keywords based on questions.
To use it, simply insert a topic that you found in step 1:
After a second or two, you will get a list of untapped keyword ideas:
Google and YouTube Suggest
This an old school Key word research Strategy that still works wonders.
Just type your subject in Google …
… and note the terms suggested by Google.
And I recommend doing the same on YouTube:
And if you run an ecommerce site, Amazon:
Tags Google Image
This is an interesting trick that allows you to find long tail keywords .
Simply search for your keyword in Google images:
And take a look at the labels at the top of the search results:
Extremely Mineable Tricks and Techniques
This is important.
Whatever your industry, people want information that they can use right away.
When I was doing research for this post, I was reading a lot of content strategy posts.
And they were full of fluff tips like "Developing Content Ideas" and "Creating a Process for Content Creation."
But they never showed you HOW to suggest ideas.
C & # This is why I made an extra effort to do every step of this post super actionable:
Concrete Examples  Regarding the content, there is one thing that I have found o be true almost 100% of the time:
People appreciate a lot more.
When you hear the words " for example, "your brain breathes a sigh of relief because research has shown that the examples facilitate learning .
That's why I included TONS examples in each message:
The addition of exem does it ask for more work than mere affirmation
Is it worth it?
Written by an expert
In other words:
Publish content from people who
Or as I like to say it:  "If you want an article on how to unclog a toilet, do not hire an independent editor.
Hire a plumber. "(
Click to tweet this
For example, Nerd Fitness has quickly become one of the most popular blogs on the fitness scene.
Steve wrote about his personal experience of trying different diet and workout routines:
And He fills any gaps in his knowledge through the search for nutrition experts:
When Most People think 'UX', they think 'Software'.
But the content also has a user experience.
For example, look at this post:
The text is fully compressed. Which makes it REALLY difficult to read.
This is bad Content UX.
On the other hand, this article uses a large font with a lot of white space:
. read and skim.
That's good Content UX.
And Content UX is not just for text content.
If you have a podcast, a good UX is a clear sound.
If you make a video, good UX is the production value of this video.
In a nutshell:
Make it easier for people to use your content and you'll get MUCH better performance.
Step # 5: Optimize Your Content for SEO  Next, it's time to optimize your content around a keyword.
More specifically, you want to define the basics of SEO on the page:
- Include your keyword in your title tag
- Optimize your title tag for CTR
- Use Short URLs
- Add Internal Links to other pages of your site
- Using External Links
- to your Content for Readability
Here is a video that guides you step by step in detail in each of these steps:
Step # 6: Promote Your Content
There are no two ways to get around it:
If you are serious you must actively promote it
And when I say "promote", I do not mean to share your content on social media platforms such as Facebook or Twitter.
(Though it may help)
I am talking about strategically sharing your content to optimize traffic, back links, and social sharing.
Let's see …  E-mails
An email list is the best tool for promoting content on the planet. Period.
In fact, there is not even a second close.
Do not forget:
Your subscribers are made up of people who like your documents.
In other words:
people very likely to get the message out about your content.
That's why I share most of my posts with my e-mail subscribers:
As you can see, my e-mail
Actually, my email seems to come from a friend
THIS IS EXACTLY how you want your emails to look like.
This e-mail generated a total of 14 067 visitors:
Summary of contents
If you do not know them, the roundups are publications. this curate (or "roundup") impressive content of the week.
The best part?
There are raids in almost every niche.
For example, here is a summary of the wine niche:
Here is why it is so effective to promote your content as a link:
Your presentation to them really makes life easier (yes, really). 19659003] I will explain …
The Roundup Conservatives are struggling to find the content to include in their roundup.
And when you offer your new message, you deliver great content on a silver platter.
Which means that there is no twisting arm needed to get a link.
For example, here is a summary that has recently linked me:
This short video describes the process step by step:
Promoting Paid Content  More precisely: boosted messages on Facebook
I spent thousands on Facebook ads in the last few months.
And the first lesson I learned is:
Re-targeting, that is LEGIT.
For example, I recently reinforced this post on Facebook:  Facebook post "style =" max-width: 470px! Important "/>
And because I was targeting people who had recently visited Backlinko, I had paid only 67 cents per click:
(which is very cheap in B2B space)
Step # 7: Tracking and Measuring Performance
Now is the time to see if your content strategy is working properly
The question is:
How do you know if your content has "worked"?
this information key parameters:
At the end of the day, the purpose of content marketing is to generate more traffic .
So, if your content brings only a handful of visitors, it's time to change things.  That said:
Content marketing and SEO can take a long time.
For example, look at the early traffic figures of Backlinko:
As you can see, it took about 6 months for things to go really well.
And if I had given up early because the content was "not working", I would not have seen the huge increase in traffic that allowed me to leave:
Sometimes you post content for the sole purpose of obtaining back links.
(In other words: linkbait )
For example, last year, I published this SEO voice research study ].  Backlinko – Voice Search ” style=”max-width: 1250px !important”/>
My number 1 goal with this post was to get more backlinks.
Thus, even though this message does not generate much traffic …
… it has been linked to 1 280 times so far:
Including some heavy hitters (such as Forbes):
And these back links help to improve my ranking for . other pages of my site.
And if you see an increase in conversions, it's probably a sign that your marketing content works.
It is sometimes difficult to track sales of indirect content .
My conversions from directly from YouTube are super low:
What if I only looked at Google Analytics, j & # 39; d probably say, "YouTube is a waste of time."
But when I dig a little deeper, I can see that my YouTube channel is a huge driver of subscribers and sales.
First, according to YouTube Studio my videos reach 142,000 people each month:
Do You Think all these points of view contribute to my profitability?
But more importantly, customers cite my YouTube channel as the main reason for their purchase:  FPV Survey – The YouTube channel mentions "style =" max-width: 528px! Important "/>
What tells me that my YouTube videos are bearing fruit
And now, it's time to move on to the last step …
Step # 8: Stagger Your Content Marketing
Indicate that your content is generating more traffic,
So the logical question is:
How do you evolve?
Well, I do NOT recommend creating a million blog posts.  Yes, I'm not sure. The goal of scaling is to publish more usable content, but you want to maintain the same level of quality while increasing your capacity.
For example, I only published 63 messages in total on the blog Backlinko:
Here are three ways to strengthen your content marketing efforts … without sacrificing quality.
New Content Formats
Repurposing the simplest content is the easiest way to resize
You do not have to start over every time you want to post a new blog, a new podcast episode, or a YouTube video.
For example, this video on my channel has recorded 355,187 views so far:
So I decided to reuse some of the tips from this video in a blog post:
And it worked!  This article now ranks 3rd for my target keyword:
And generated 15,748 visits in just 3 months:
Organization of the Content Process
In other words:
Creating a process that you can use again and again.
You can simply copy the exact process into this message.
Or modify it to fit your business
In both cases:
The more organized you are, the easier it is to create great content.
That's why I recommend you write a repeatable, step-by-step process. You also want to have an editorial calendar to help you plan your upcoming content.
Scaling does not always mean MORE content.
You can also "size" the quality of the content.
For example, a few years ago, I published this study of search engine ranking factors :