OneSearch, the new search engine from Verizon Media, looks awfully familiar

Verizon Media has launched OneSearch, which appears to be a direct competitor to DuckDuckGo, capitalizing on increased awareness of privacy and tracking issues. The new search engine will deliver results optimized by Bing and will serve contextual ads rather than behavioral cookies-based ads.

Microsoft and Verizon Media. The organic search results of OneSearch are provided by Microsoft's Bing search engine and its contextual advertisements will be disseminated by Microsoft Advertising (formerly Bing Ads) as part of the Verizon Media and Microsoft Advertising partnership . However, at the time of publication, the ads did not appear to appear on the search results pages. Confidentiality features. OneSearch does not use cookies to track online behavior to target or retarget users with advertisements.

The search engine encrypts search terms entered by the user and creates the search URL using these encrypted search terms. Encryption key expires after one hour, which can prevent third parties from accessing search history via browser history after the one hour period . The "Advanced Privacy Mode", which is enabled by default, must be enabled to encrypt the search terms. and expire the search history links. Now. When a user clicks on the search box, a list of “Trending Now” searches appears (before the user begins to enter their search terms). "Trending Now uses search logs to determine if there are any entities (people, places, or objects)) for which searches have peaked recently," a spokesperson for Verizon Media told Search Engine Land. “We compare the number of searches for this entity over a short and recent period with the average reference for this entity over an extended period. A pool of those with the most dramatic uplift is selected, and we rotate through that pool. Why we care. OneSearch offers another search option for privacy-oriented users. DuckDuckGo, which also serves context-sensitive search ads that do not depend on cookies, has grown in popularity over the years and will appear on Google's search choice screen for users of Android in the EU, which could increase its mobile search market share. OneSearch will have to differentiate itself if it seeks to overtake similar competitors such as DuckDuckGo, not to mention the more well-known search engines.

The way OneSearch leverages trend searches also lends itself to the content that other companies owned by Verizon, such as Yahoo, produces.

"We crawl the web for content, which includes Verizon Media websites, and pull the most recent relevant content from this pool," a Verizon Media spokesperson told Search Engine Land. "If you tend to see Yahoo content, it just means that Yahoo has a good depth of recent and relevant articles that relate to the content."

About the Author

George Nguyen is an associate editor at Third Door Media. His experience is in content marketing, journalism and storytelling.

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