Local SEO: The Definitive Guide


Tracking Map Pack Rankings

One of the first steps in any local SEO campaign is to assess where you are.

Specifically, you want to know where you are in the map pack. Follow your rankings over time.

Most of the ranks on the planet have card pack tracking.

  Local Rank Trackers

The problem is that with local SEO, you search from HUGE. In fact, the results of the set of cards can be completely different from one kilometer to the other.

For example, suppose a person is looking for a "coffee" on 72nd and 2nd Avenue in New York.

These results will be displayed. be perfectly adapted to the situation of this person.

In fact, this same search done a few blocks away can show a site completely different from the Map Pack results (or the same results in a different order).

Follow only your local rankings from one place (like "New York"), you only see a small sample of your actual real world rankings.

That's why you want to obtain an extremely granular result. with your local ranking. This way you can see where you are in your entire city or region.

I recommend a tool called Local Falcon for this type of detailed map tracking.

  Local Falcon Home Page

But there are others, like Local Viking that do pretty much the same thing.

Whatever the case may be …

The first step is to choose the name of your company (Note: this thread comes directly from Google Maps. So, to use this tool, you must have the same name. a Google My Business profile already defined.)

  Falcon Business Name Entry

Then choose a keyword for which you want to see your rank.

  Local Falcon. enter the keyword

Finally, indicate whether the tracking of your rank must be specific or broad

For example, here is a tracking radius of 5 miles (8 km).

<img class = "" src = "https://cdn-backlinko.pressidium.com/wp-content/uploads/2019/10/local-falcon-setting-up-search-radius.png" sizes = "(max-width: 1200px) 100vw, 1200px" srcset = "https://cdn-backlinko.pressidium.com/wp-content/uploads/2019/10/local-falcon-setting-up-search-radius.png 1200w, https://cdn-backlinko.pressidium.com/wp-content/uploads/2019/10/local-falcon-setting-up-search-radius-300×164.png 300w, https: //cdn-backlinko.pressidium .com / wp-content / uploads / 2019/10 / local-falcon-setting-up-search-radius-768×419.png 768w, https://cdn-backlinko.pressidium.com/wp-content/uploads/2019/ 10 / local-falcon-setting-up-search-radius-1024×558.png 1024w, https://cdn-backlinko.pressidium.com/wp-content/uploads/2019/10/local-falcon-setting-up-search -radius-1164×634.png 1164w, https://cdn-backlinko.pressidium.com/wp-content/uploads/2019/10/local-falcon-setting-up-search-radius-709×386.png 709w, https: / /cdn-backlinko.pressidium.com/wp-content/uploads/2019/10/local-falcon-setting-up-search-ra dius-582×317.png 582w "title =" Local Falcon – Setting up search radius "alt =" Local Falcon – Search radius definition [19659006] It is configured with a 7 x 7 grid, which gives you a good idea of the position of your company on the whole of this activity.

(this grid can be up to 15 x 15, if you really want to see the edges of your ranking).

Then, it's time to check the rankings.

After the tool does its thing, you end up with a visual interface that displays your rank for each geographical position:

 Local Search Results on Falcon

As you can see, you get a nice interactive map that shows your ranking in many different areas. As you can see, the ranking is better on the outskirts of the city … and gradually worsens as you go downtown.

 The results of Falcon's local search are underlined on the grid

. problem. A competitor may have a more central location than your hotel. So for someone who is looking from this place, Google considers that the competitor is a better fit.

That said, you should use the tool to find places where you should "rank" well … but do not do it.

You can see that this local paving business ranks first in the far north of the city … except for one point.

 Local Search Results for Falcon - High Line Highlighted

In this case, you would like to click on the link "result" to see who you are ahead of:

 Falcon's Local Rankings for Some spots

In this case, a competitor ranks first.

But if you're not happy with Spot # 2, check out the competitor's address in their list. In this way, you can check their physical location on this map.

 Competitor Location on Google Maps

And when you indicate the competitor's location on the map of the leaderboard, you can see why you are having trouble. Location # 1.

 Competitor Location in Falcon Local Search Results

The simple explanation is that this search location is MUCH closer to the competitor. It is therefore perfectly logical that Google wants to make this competitor the first result.



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