One of the first steps in any local SEO campaign is to assess where you are.
Specifically, you want to know where you are in the map pack. Follow your rankings over time.
Most of the ranks on the planet have card pack tracking.
The problem is that with local SEO, you search from HUGE. In fact, the results of the set of cards can be completely different from one kilometer to the other.
For example, suppose a person is looking for a "coffee" on 72nd and 2nd Avenue in New York.
These results will be displayed. be perfectly adapted to the situation of this person.
In fact, this same search done a few blocks away can show a site completely different from the Map Pack results (or the same results in a different order).
Follow only your local rankings from one place (like "New York"), you only see a small sample of your actual real world rankings.
That's why you want to obtain an extremely granular result. with your local ranking. This way you can see where you are in your entire city or region.
I recommend a tool called Local Falcon for this type of detailed map tracking.
But there are others, like Local Viking that do pretty much the same thing.
Whatever the case may be …
The first step is to choose the name of your company (Note: this thread comes directly from Google Maps. So, to use this tool, you must have the same name. a Google My Business profile already defined.)
Then choose a keyword for which you want to see your rank.
Finally, indicate whether the tracking of your rank must be specific or broad
For example, here is a tracking radius of 5 miles (8 km).