Journal Fraud: Hacked Amazon Examines a Big Problem says Consumer Reports

The problem of Amazon's false comments is apparently more and more serious . But most consumers are unaware of the problem, not to mention its size and extent.

Amazon, control workbooks compete for the size of the problem. FakeSpot and ReviewMeta who analyze the analyzes of Amazon, have published studies claiming that the majority of studies in specific product categories (eg, electronics ) are fraudulent. Amazon has already contested this and claimed that businesses are benefiting from their efforts to "instill" and exploit consumer mistrust. Some sellers of Amazon express ambivalence or skepticism about these companies.

Diversion of a major problem. Consumer Reports a published the results of his own investigation and the analysis of a subspecies of fraud-related review, called "thievery review", which is largely spread on Amazon. The misappropriation of criticism occurs when the seller of a product is able to associate positive reviews of another product, unrelated to his, to deceive potential buyers.

Consumer Reports explains how this is accomplished, often calling on Amazon's ultimate seller. tools. A significant percentage of apparent misuse originates from China or Chinese sellers .

Limited consumer survey. Most consumers review the number of reviews, the number of stars or the total points and read isolated reviews. In general, they do not sufficiently review the number of examinations to determine if there is a hidden fraud. That's why companies such as FakeSpot and ReviewMeta say that they must exist.

For its part, Amazon claims to take the problem of review fraud seriously and to devote significant resources to this problem. Periodically, the FTC was involved in particularly egregious cases of control fraud, on Amazon and elsewhere.

Despite the general lack of consumer awareness of the magnitude of audit fraud, there appears to be some erosion. trust passes. A survey of 2,000 adults in CPC Strategy revealed that only 17% of respondents said they "fully trust" Amazon's reviews. After that, there were varying degrees of distrust (for example, "a little bit") expressed.

Why we should care The generation of fictitious reviews and other fraud-review tactics is a kind of blackhat SEO for Amazon, which helps these products gain visibility on consumer research and credibility. According to Consumer Reports, enough false positive comments can also trigger the coveted "Amazon's Choice" badge, which boosts sales.

Amazon's honest sellers are at a disadvantage compared to unscrupulous competitors who can generate or collect false positive comments. While Amazon has become the main destination of product research incitement to cheat has only increased for black hat vendors. The problem of false comments is disturbing and widely discussed on Amazon vendor forums.

Given the scale of Amazon, it is hard to say how society could effectively handle false comments – if it strives vigorously to have them eradicated. Perhaps he could and should adopt a review policy aimed solely at "verified buyers". But even in this case, the system could probably still be played.

About the Author

Greg Sterling is a collaborative editor at Search Engine Land. He writes about the links between digital commerce and offline commerce. Previously, he held senior positions at LSA, The Kelsey Group and TechTV. Follow him on Twitter or find him on LinkedIn .

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