How to use social networks in SEO?

SEO stands for Search Engine Optimization and the phrase improving your SEO strategy includes steps taken to ensure that your website can be found on the search engine results page (SERP) when searching for words or phrases relevant to the content of your website. But what is Social SEO ?

What does social referencing mean?

Social referencing refers to the idea that links and interaction with social media play a huge role in the search ranking of a website. It sounds complicated (and in reality it is), but basically SEO is about optimizing content, whether on your website or on a social media platform, in order to appear higher in search rankings.

Here are five simple social SEO tips that you can easily start implementing today:

1. Optimize your social media profiles

The key to a SEO-friendly social media profile is to be as descriptive as possible . Always complete the "About" or "Information" sections of all social media platforms. Use words or phrases that describe your business and are also terms people would use to search for your business.

For example, to optimize your Facebook page for local searches, it's very important to include your address, your city, state and zip code. Always include links from your social networks to your company website (and links from your website to your social channels).

2. Optimize your content

To optimize your social content, always include some of the keywords that you have determined for your business in your Facebook updates, tweets, etc. It is important to remember to share the content of your website or blog socially, to give it an SEO boost . Sharing new content on Twitter is especially important because it allows Google to index it faster (indexing means Google is adding this URL to its database).

3. Create links by sharing your content

Strengthening links is a key factor in SEO. In other words, it means having good website-to-website relationships via links. When you have more quality websites linked to your website (inbound links) and you connect to other quality websites (outbound links), you improve the performance of your website. More authority equals a higher SERP rank.

Likes, comments, +1, repins, retweets, etc. all play on the weight given to your links. If you create content that people want to share, you will get more inbound links. "Content" doesn't always have to be as elaborate as a blog post or white paper, content can also refer to tweets or Facebook posts, as followersnet mentions. By posting engaging social content, you improve your SEO value.

4. Use Pinterest

An easy way to create shareable content is to use Pinterest. Pinterest is ideal for creating links and improving your keyword strategy . Google indexes pages on websites with high traffic faster. You can increase the visibility of your content in the SERPs by adding keywords in the title of a Pinterest board the description of the board, and you even have up to 500 characters to describe a pin individual, so you should also include keywords there.

In addition, you can customize the pin link and refer people to your website or blog, which further increases the possibility for your content to rank higher in the SERPs. From a SEO perspective, Pinterest lets you do certain things that other networks don't do, so take advantage of it.

5. Create a Google My Business listing

According to Google, 97% of consumers are looking for local businesses online . To get good results in local search results it's essential to create / claim and optimize your Google My Business listing. Update your business details: address, phone number, hours, etc.