How to pass from a Google My Business apprentice to a GMB master


How often do you need to view and update your Google My Business (GMB) page? GMB pages can require a lot of time and effort to be monitored – just like your storefront, website, Facebook page and any other place where people interact with your online and offline business. And since Google is the first place where most customers now see all the information about your business, you should check and update your GMB page frequently.

4 reasons why you need to update your GMB

destination page to find out more about a company, find directions, post company reviews and bring content, such as photos of 39, an institution. For the company itself, the GMB page is a dynamic asset. In recent days, this reality has been remembered. For example, as stated in Search Engine Land Google allowed hotels to add services and amenities to their GMB pages, which people can see from Google Search and Google Maps .

Like any element, however, your GMB page requires special attention and care. Companies that monitor and update their GMB pages have a distinct advantage over those that do not. Here are some reasons.

You want to be found on your GMB page

We've already said that, but the data deserve to be repeated: your GMB page is the most important factor influencing the search for "freebies". a location. when people do research, according to Moz. However, being found does not happen by accident. To be found, companies must ensure that their content is optimized for search, that their location data is accurate and that they display strong visual content among other actions.

Want to be evaluated on your GMB page

Your GMB page is an increasingly influential source for customer ratings / comments, as reported in a recent Social Media Today article . Customer ratings / reviews affect your reputation as well as your search rank. It is important for companies to monitor and respond to opinions. Unfortunately, spammed, off-topic and fake reviews occur on GMB pages, which is all the more reason why anyone with a GMB page needs to be vigilant about monitoring their pages to process this. type of unwanted content . [19659002] You must stay up to date on your GMB page

The new feature for the hotels I mentioned above is just one example of how Google often puts it to GMB day. Google is constantly refining GMB in other ways as well. For example, companies that use the GMB messaging feature can now obtain analysis such as your average response time to messages, allowing you to perform quality control on yourself. In addition, companies that use Messenger also have access to a more visible and call-to-action button on their pages . These features, of course, only benefit those sites that pay attention to them and take advantage of them (like activating Messenger). In addition, major updates affect not only your GMB page but also every digital location on Google where people find you, including Google Maps.

You must convert customers to your GMB page

As I explained in January companies should take advantage of the ability to update their GMB lists with dynamic content like sales and special events. Your GMB page is acting (or at least should act) as a billboard advertising new sales and offers designed to attract customers. Want to increase traffic for your Labor Day sale? Make sure you let your customers know about your GMB page.

So, how often should you review and update your page, then?

Here is the frequency with which you must update your GMB page

Ideally, you should keep the top of your page daily . To help keep you informed, I suggest you keep a checklist of critical assets to review. The checklist should cover essential data and basic content such as:

  • Your basic location information (even these data change, such as when you keep special holiday hours).
  • Attributes which are information that may define you outside the competitors, for example if your site addresses children or if your employees speak multiple languages. Are they up to date?
  • Notes and comments. Do you respond to them and respond to spam notices?
  • Q & A. Do you provide quality answers verified by the owner before users respond with less than ideal answers ?
  • Visual content. Has your location deployed new merchandise or a new menu item that you want to highlight, for example?
  • offers. As mentioned, are you updating your content to advertise sales and special events?

The above list only touches the surface of course.

And here is an approximate guide to the frequency at which you should keep your GMB page up to date

Frequency Category
Daily Google Master. You feel and react to changes in your GMB and stay ahead of the competition with fresh, timely content.
Weekly Google Journeyman. You keep your page competitive by updating content, responding to customers, and protecting your reputation.
Monthly Google Apprentice. You're off to a good start. You keep your page active. By investing more time, however, you will begin to learn more about how to extract more value from your page.

To be clear: you will not grow your business on GMB by being a Google Apprentice. It is only by being a Google master that you will capitalize on the value of the GMB to find and choose by the customers.


The opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. The authors are listed here .


About the Author

Adam Dorfman is a technology and digital marketing professional with over 20 years of experience. His expertise covers all aspects of product development as well as scaling up product and engineering teams. He has been working in the SEO and Local SEO space since 1999. In 2006, Adam co-founded SIM Partners and helped create a business that allowed companies to automate the process of attraction and growth. customer relationships across multiple sites. Adam is currently Product Manager at Reputation where he and his teams integrate location-based marketing with reputation management and customer experience. Adam regularly contributes to publications such as Search Engine Land, participates in the investigation of Moz's local search ranking factors, and regularly intervenes at search marketing events such as Search Marketing Expo (SMX). West and State of Search, as well as at industry-specific events such as HIMSS. . Follow him on Twitter @phixed.



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