In an instant, the world turned around.
So what are you going to do?
Option 1: attack
Gather your team. Identify what your competitors are reducing. Attack. Think 6 months. Play chess. Develop a strategy.
Option # 2: Defend
Survive. Lower the costs. Trust the government. Relax. Play the victim. Lay off your best employees.
Which one do you choose?
One of them will allow you to take control. Steer this ship. Take the wheel. Choose to go out in style.
The other one?
You will get in the passenger. You wonder … "Hmmm. What if I did that instead? ”
The Best Choice?
Who knows? But there is one thing for sure … You must decide.
It does not matter, which direction you take. We are here to help you. So what we choose to do is clear.
But of course, the next question … "What should I do?" … "I mean people can't even buy anything right now."
True entrepreneurs and business leaders will identify opportunities in any market, whether bullish or bearish.
Warning: Before you continue, read this! "We recognize that this is a terrible time for most businesses, especially small businesses without any support. Everyone, including our agency, has to make incredibly difficult decisions during this time. However, we recommend that you prepare for lean operations and tough times ahead, and then look for ways to win.
Here are a few things we are seeing right now …
Gyms are closed : our customers use social networks to host online workshops. Get hundreds and thousands of people to watch their videos online. They have already started receiving personal information requests for online coaching. When the recovery of COVID-19 takes place. They will have a physical sale and an online sale.
The coaches' incomes are decreasing rapidly: a first shock to the economy will lead to a fall in incomes. However, some coaches use this as an opportunity to build more relationships, as there will be a spike in demand after the COVID-19 explosion. Just imagine more prospects on the market asking for your services …
Course creators: the best courses are already turning. Financial courses that teach people how to invest. I started doing lessons on how to survive. These are just a few examples … So … How can your business stay positive? It's going to be different for everyone. But here is some key information …
# 1: Your competitors are shrinking.
For the first time in history, your competition is slowing down. Decrease spending. Closing doors. AND doing absolutely nothing online to communicate with new consumers.
But hey maybe you also have to cut back … and that's fine. The name of the game now is who can start attacking first?
When it all comes out (and it will happen), do you want to have a relationship with all of your competitors' customers? Imagine how much equity you are going to build with people when they are at their highest emotional level …
Just an idea.
# 2: Online activity has increased [ThemandatetostayindoorswasaproblemHmmwhatarethepeopleinside?Maybeafewtasks A little cooking . A little trip to the grocery store …
But the two things people like to do inside are:
1) Watch TV
2) Use social media
Media and Online channels are your prospect right now. Online attention is nearing a peak. And when you mention the virus, everyone stands up.
Are you going to give in or join the party?
# 3: Long-term questions… LOTS
Everyone has been thinking very short term in the past 12 months. However, we all plan to be in the long term. Now is the time to make the change.
Make investments to help your customers in the long run. Or think about it … how long does it take to complete the referral ? Now may be a good time to invest in long-term tools that you can deploy that will allow you to get ahead while others give up.
All that sucks. And I wish it never happened. But the reality is that it is. As business owners, we have to do everything to survive. However, I believe that the key to survival is not to give up.
It is not not to give up.
Now is the time to attack with everything what you have. Now .. that doesn't mean going bankrupt. Our advice is to be smart and strategic. Above all, of course, put the health of your family, your employees and yourself first.