Google will stop indexing Flash content


Google announced that it would stop indexing and classifying Flash content in its search engine. This means that Google will no longer process the content of Flash SWF files, either on fully Flash-based websites or on web pages that contain parts of the page in Flash.

What is Flash? Flash was introduced in 1996 by Adobe for the purpose of producing richer content on the Web and on computers. This was a very popular web publishing platform in the late '90s, but with time, fewer and fewer browsers continued to support Flash.

Back in 2008 Google started exploring Flash files and a year later, Google got more sophisticated in its indexing of these SWF files. But he never really ranked the content in Flash files.

Advertisement from Google. Google said: "Google Search will stop supporting Flash later this year." In particular, Google said: "In web pages containing Flash content, Google Search will ignore Flash content." "Google Search will stop indexing stand-alone SWF files," added Google, which means Google will not index or rank content in Flash websites or Flash elements on a web page.

The Impact. Google said: "Most users and websites will see no impact of this change." Apple has stopped supporting Flash when it introduced the iPhone on these devices and the company may have been credited for killing Flash.As we said above, fewer and fewer browsers have supported Flash. "Flash is disabled by default in Chrome (from version 76), Microsoft Edge, and FireFox 69."

Alternatives. Google has said that you should turn to HTML5 and other forms more Flash will no longer work with Flash for indexing.

does it matter to us? If you have a fully Flash-based website or part of your Flash website content and rely on Google search traffic, you should really consider updating. your website and no longer use Flash in the future.


19659009] Barry Schwartz is the editor of Search Engine Land and owns RustyBrick an online consulting firm based in New York. He also directs Search Engine Roundtable a popular research blog on topics related to SEM.