Google Search Console Launches New Removal Tool

Google has launched a new removal tool in Google Search Console. This tool does three things (1) allows you to temporarily hide the URLs to be displayed in Google search, (2) to show you what content is not in Google because it is "obsolete content" and ( 3) show you which of your URLs has been filtered by Google's SafeSearch Adult Filter.

How to access the tool. You can access the tool in Google Search Console, under the "Index" menu, entitled "Deletions". You can also go to to access the tool, then select a property.

Temporarily delete the URLs. Google allows you to quickly remove URLs from Google search via Google Search Console. It was a feature of the old Search Console, but it is now available in the new version. Temporary deletions do not actually remove your URL from the Google index, but simply hide the URL for about six months in the search results. You will still need to permanently block the URL in the future, for example by using a 404, robots.txt, or some other method to block the URL.

Google offers two types of deletion:

  • The temporary deletion URL will hide the URL from Google search results for about six months and clear the cached copy of the page. The cache clearing URL clears the cached page and clears the page description snippet in the search results until the page is at again explored.

Here's what the screen looks like:

Here's what deleting the request looks like in the new interface:

Deprecated content. Obsolete content section provides information on delete requests made through the public Delete obsolete content tool, which can be used by anyone to update search results displaying information that does not are more present on a page, said Google. You can see a history of all requests to update or remove outdated Google search results for your site that were made using Remove obsolete content tool in the past 6 months.

Here is a screenshot: [19659011] SafeSearch filtering . This section tells you which of your content has been flagged as adult content. Google users can report specific adult-only URLs to Google using the SafeSearch suggestion tool . URLs submitted using this tool are reviewed, and if Google believes this content should be filtered from SafeSearch results these URLs are marked as adult content. It is often difficult for SEOs and webmasters to know which of their content has been deleted due to SafeSearch. So this tool should help communicate this.

Here is a screenshot of this tool. Why we care. This tool allows SEOs, webmasters, site owners and others to access not only the quick deletion of content from Google search, but also to see why certain content has been deleted due to requests from third parties. From there, you can take steps to not only unblock content removal requests that you have made, but also requests from third parties due to outdated content or SafeSearch filtering.

member of the SMX event programming team. He owns RustyBrick a web consulting company based in New York. He also runs Search Engine Roundtable a popular research blog on very advanced SEM topics. Barry's personal blog is Cartoon Barry and he can be followed on Twitter here.