This week we covered a new unconfirmed Google algorithm update that touched down on October 3rd. Google announced a new user agent name for GoogleBot launching in December. Google added the change of address tool to the new Google Search Console. Google is investigating a spike in searches for loans last month. Google Search Console’s link report might be buggy. Google said HTML sitemaps are not worthwhile for SEO and said H1 tags don’t help with search rankings. Google does not plan on penalizing sites without physical addresses. Google said optimizing for RankBrain is the same as optimizing for users. Google said do not launch new sites with m-dot URLs. Google is testing a new interface for some featured snippet image carousels. Google said large sites should not use the crawl rate setting. Google now lets unverified businesses make edits to their business listings. Google Ads allows cross account analysis within the Google Ads interface. Google Ads upgraded the recommendations feature. Google Search is testing a new side bar filer option. Google is hosting a webmaster conference at their GooglePlex office. Did you miss the Russ Jones vlog on DA and Moz? Thank you to RankRanger for sponsoring this video and make sure to subscribe on YouTube. That was this past week in search at the Search Engine Roundtable.
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