Ecosia joins the choices of the default search engine for Chrome v81

Ecosia, the Berlin-based search engine that uses its advertising revenue for reforestation efforts, will be included among the default search engine choices for Chrome version 81 in the United States, United Kingdom, Germany , in France and in 43 other markets, TechCrunch first reported Thursday. Ecosia to Join Google, Bing, Yahoo! and DuckDuckGo, which was added to the list this time last year.

Why We Care

In 2019, Ecosia had a record year, with monthly active users increasing from 8 million to 15 million. Although this represents only half a percent of the European computer research market and less than one quarter of a percent mobile search, according to Statcounter data, Ecosia is killing on the heels of DuckDuckGo on the desktop and is 0.04% of the catching up of Bing's mobile market share (at the time of publication).

The inclusion of Ecosia as one of the five default search engine choices on the desktop could increase its market share if users

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  • Ecosia donates 80% of its advertising profits to reforestation efforts around the world.
  • Ecosia boycotted Google’s Android EU Android Choice Screen Auction, which CEO Christian Kroll described as exploitation. The Chromium version 81 update will also deploy DuckDuckGo and Yahoo as the default choice in more markets.

About the Author

George Nguyen is Associate Editor at Third Door Media. His experience is in content marketing, journalism and storytelling.

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