Content Marketing in 2020: The Definitive Guide

Here is my complete guide to content marketing in 2020.

In this brand new guide, you will learn:

  • How to promote your content
  • Content formats that are currently working
  • New creation strategies of content
  • Lots of advanced tips, strategies and techniques

So if you want to get more traffic from your content this year, you are going to love the guide today.


  Content Marketing This Year

Chapter 1: Double Down on Video Content

  Double Down on Video Content

Is Video Really "The Future of Content Marketing" ?


In fact, the number of companies that use video for marketing is up 38% since 2017 .

And 72% of consumers say that they now prefer videos to texts.

So if you want to get into video marketing – or duplicate what you're already doing – this chapter is for you.

In this chapter, I'm going to give you some of the tips and lessons that I have learned from producing hundreds of hours of video content.

Chapter 3: Post "Be The Source" Posts

  Publish "Be The Source" Posts

"Be The Source" Posts are Search-Supported Content that Contains News interesting data.

(Data that bloggers and journalists can cite in their articles

In fact, BuzzSumo reports that 74% of people who published original research content declare that it helped them to get more traffic.

So if you want to get more links, traffic, and shares from your content marketing, then you might want to try Be The Source content this year.

this chapter, i will explain the lessons that i have learned from posting a handful of messages from Be The Source in recent years.

Chapter 4: Get Commitment (and reach) on LinkedIn [19659026] Get Engagement & Reach on LinkedIn “/>

Given that LinkedIn was launched in 2003, it may seem odd that I mention this in an article on the “Content marketing in 2020.”

Well, that's because the new LinkedIn is completely different from the old LinkedIn. The new LinkedIn has tons of cool features (like videos, active groups, and dynamic profiles). But most importantly for digital marketers like you and me, The reach of LinkedIn is GREAT right now.

Let's see how you can take advantage of LinkedIn this year.