Compare and monitor the performance of manual and smart bidding strategies with this script.


Can not decide a bid strategy? Hesitating between manual and automated? You are not sure to use Smart Bidding because everyone seems to say the same?

Google offers a lot of bidding strategies, which is great. But with so many choices, it's not always easy to know which one to use.

There are many tips on what works best for others. At the end of the day, the bottom line is to continue testing and monitoring performance for yourself. This will help you make an informed decision (especially when integrating Smart Bidding into the mix).

If you need a little shortcut though … this script allows you to cover the problem!

What does the script

] The script allows you to monitor the performance of a range of bid strategies in your campaigns based on predefined indicators.

It can analyze a number of automated and manual bidding strategies, including manual CPC, manual CPV, manual CPM, target search page. location, Maximize clicks, Maximize conversion value and target upgrade share.

And if you're still not sure about using Smart Bidding, the script can also look at target CPA, target ROAS, and conversion optimization.

Since their launch, Smart Bidding Strategies have had mixed results and an even more mixed reception. Nobody can deny that they have continued to improve, but neither is it a unique solution. This is where this script comes in.

Once you've set the campaigns and bid strategies to review, it generates a report on the following metrics: CPC, clicks, conversions, cost, CTR, impressions and maximum print rate. And before you ask: yes, you can change these metrics. If you wish to add some, see here .

How to use the script

Start by copying the document from this spreadsheet .

Next, you must enter the account ID and the campaigns you want to monitor (based on the name filters), the auction strategy to scan (trick: leave the cell blank for all include), as well as the statistics you want to report.

Once you're done, copy and paste the script below into a new Google Ads script (Tools> Global Actions> Scripts). Before you run it, edit the variable SPREADSHEET_URL with the URL of your spreadsheet.

If you wish, you can also choose to ignore or include paused campaigns by changing the option ignorePausedCampaigns variable to true or false respectively.

Once this is set, you are ready to run the script and see the magic work!


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. The authors of the staff are listed here .


About the Author

Daniel Gilbert is the CEO of Brainlabs the best paid press agency in the world (self-declared). He has started and invested in a number of big data and technology start-ups since his departure from Google in 2010.



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