Bing announced last night a new set of search penalties for inorganic site structure.iInorganic site structure includes PBNs and link networks, doorways and duplicate content, subdomain or subfolder leasing and spammy web hosts and hacked sites.
Here is Frédéric Dubut from the Bing search quality team announcing it on Twitter:
Some of it is based directly on the feedback we received from you earlier this year. We would love to hear your feedback. https://t.co/6HDZ1QNofb
— Frédéric Dubut (@CoperniX) November 4, 2019
How severe are these penalties? Well, to adjust the rankings down enough to put them on an equal playing field:
These penalties are meant to nullify undeserved signals, not to obliterate a site. If the site is considered among the most relevant for our users and deserves to rank high on its own merits, then it will.
— Frédéric Dubut (@CoperniX) November 5, 2019
Here is each one broken down by Bing.
PBNs: Private Blog Networks are when domains artificially split across many different domains, all cross-linking to one another, for the obvious purpose of rank boosting:
Doorways: Doorways are pages that are overly optimized for specific search queries, but which only redirect or point users to a different destination. The typical situation is someone spinning up many different sites hosted under different domain names, each targeting its own set of search queries but all redirecting to the same destination or hosting the same content.
Subdomain or subfolder leasing: The practice of hosting third-party content or letting a third party operate a designated subdomain or subfolder, generally in exchange for compensation.
You can learn more about these in the Bing blog post.
The big question is – did any of you notice ranking declines because of these tactics?
Forum discussion at Twitter.