The global pandemic known as COVID-19 affects almost every part of life around the world.
As the global economy is shocked by this disease, companies are changing their strategy, amass cash and prepare for the worst.
But the reality is that businesses can thrive during downtime.
There will be winners and losers in this new global normal.
And good many of the winners will invest heavily in search engine marketing.
Here are five reasons why you absolutely must continue your search engine marketing efforts during these difficult times.
1. Search Engine Marketing Can Make Money
During economic downturns, money is king.
Those who have the money or the cash flow to get through tough times are the companies
The only marketing technique that produces a better return on investment than search engine marketing is an opt-in mailing list.
Opt-in mailing lists don't grow on trees .
They must be created by generating demand – and search engine marketing is one of the best ways to create a profitable opt-in mailing list.
But that's irrelevant. [Searchenginemarketingbothpaidandorganicreachesconsumerswhentheyareinneed
Forget attribution and the top of the funnel.
Search engine marketing pro search leads to sales and leads precisely because the consumer is connected to your brand when looking for your product or service.
People still need products and services, even if they are self-quarantined for 14 days.
In fact, when people stay at home, I bet they will search the internet more than before.
By putting your mark in front of the researchers, you make the cut when the decision to Purchase is Made.
Even if overall sales of your product or service decrease due to the economy or the pandemic, you can make up for some of your losses by investing in a comprehensive search engine marketing program that puts you in front of those who are still in a spirit buying frame.
2. Research is Measurable
If you have been marketing at the top of the funnel but are experiencing a tightening of the budget, it makes sense that you shift your efforts to consumers with a more immediate purchase intention.
This is exactly what search engine marketing does – but more importantly, you can prove that you are successful.
Unlike branding efforts, it is easy to see if search engine marketing is effective.
All you have to do is look at sales or prospects in your analysis.
This allows you to rotate the budget and effort if necessary.
The behavior of buyers will know definitely some big changes over the next few months.
It is important that your marketing efforts can pivot based on the data.
Search engine marketing e is, by nature, responsive.
Skilled search engine marketers respond to data and change tactics accordingly.
A search engine marketer can shift the budget to expressions of keywords with a stronger buying intention, or promoting content that suits the consumer's current mood.
But at the end of the day, when you don't have a big budget, each dollar spent must be effective.
With search engine marketing, you can know fairly quickly if your dollars are working for you.
3. When there is a shortage, people are looking for
It already seems that some merchandise will be difficult to find in the near future.
I imagine that the first electronic commerce list for "toilet paper" (for info – it's Amazon) is worth its weight in gold right now.
When goods are scarce, consumers are looking for them.
If goods are not available, consumers will be looking for alternatives.
If you can appear in the search results when people are looking for rare goods or services , your business can be a windfall beneficiary.
The types of shortages we may see in the coming months are unprecedented in most of our lives.
Sp Forward-thinking marketers will look for opportunities to:
- Take advantage of the scarcity of specific articles, niche article or niche site .
- Start working to classify these items, as well that the classification in the subjects around these elements.
Those who can capitalize on referral will be better off, because the costs of keywords around rare items will most likely increase as demand increases.  4. People still need products and services
Despite what some people in my Facebook feed seem to think, the world doesn't stop.
Humans still need products and services.
And as I said before, search engine marketing, both paid and organic, is the best way to reach consumers with a buying intention.
I'm not saying that marketing on Search engines is always a quick fix, but you can start a Google Ads campaign in a matter of hours or less.
When the CEO starts to panic, suggesting a search engine marketing campaign may be the best way to get them out. calm down a little.
Especially if you haven't done search engine marketing in the past.
5. Eventually things will return to normal
Eventually things will normalize.
It may be different and there may be a new normal, but the world will stabilize.
And search engine marketing will stay one of the most effective ways to reach consumers.
Those who implement effective search engine marketing programs during downtime will be ready to clean up when things normalize.  Especially those who invest in search engine optimization .
Although you can see the SEO results in no time, the overall effectiveness of SEO does is not done overnight.
It takes time for an SEO campaign to work properly.
But in the time when we are dealing with a pandemo nium global, a business could create a SEO campaign that will deliver results for years to come.
And those results could produce the revenue that your business needs to get through the inevitable hard times that come
So I encourage all companies to continue or launch aggressive search engine marketing efforts.
Search engine marketing is the most effective way to market your business by downtime.
We saw that this was the case in 2009, and things haven't changed much.
So start today.
You'll thank me tomorrow.  Take control of your site, click here and boost your SEO and online visibility .