When LinkedIn was launched in May 2003, it was mainly perceived as a professional networking site. However, in less than two decades, LinkedIn has attracted 660 million users in 200 countries.
Today, it's not just a platform that connects job seekers with potential employers. Rather, it has turned into an extremely useful marketing tool.
It has become important for every business to develop an effective marketing strategy on LinkedIn. When done properly, it can help you build brand awareness and build long-term business relationships. It can also be effective for lead generation.
Before we discuss how you can create a successful LinkedIn marketing strategy, let's take a look at why it is so important.
The Importance of a LinkedIn Marketing Strategy [ThebiggestadvantageofLinkedInisthatitisfrequentedbymanyinfluentialinfluencersdecisionmakersandopinionleadersIfyouwanttogettheattentionofseniorexecutivesyouneedtoworkonyourLinkedInmarketingstrategyYoucanuse LinkedIn marketing strategy templates which are readily available on the web to facilitate the process.
Unlike other social networking sites such as Facebook and Instagram LinkedIn offers a wealth of opportunities for B2B marketers. Take a look at the following infographic published by LinkedIn .
Image via LinkedIn
It is obvious that a solid strategy LinkedIn marketing is crucial to the success of your business. It can help you build brand awareness, increase traffic to your website, generate quality leads, and more. In addition, it can also help you establish yourself as an industry opinion leader.
However, promoting your brand on LinkedIn requires a set of clearly defined goals and tactics. Developing an effective LinkedIn strategy also requires a thorough understanding of your target audience.
Now let's take a look at the steps to create a successful LinkedIn marketing strategy.
1. Set Your Goals
The type of content you post and the approach you use to get it on LinkedIn depends on your end goal. This is why it is essential to define your objectives from the start of your LinkedIn marketing strategy.
In general, you may wish to target one or more of the following objectives:
- Reinforce brand awareness  Generate qualified leads
- Reinforce your brand's reputation
- Interact with your target audience
- Sell your product or service