10 Must-Read Marketing Posts from Experts Across the Globe


Welcome to the first in a new series of weekly round-ups!

The Red Website Design Weekly Round-Up is all about fetching amazing content in the blogosphere to help you and your business do amazing things.

This week, we’ll look at creative summer contest ideas for your audiences, how to improve your customers’ experience, the best Google Analytics reports, and why it’s best not to burn your mother-in-law’s sponge cake.

And, in other digital marketing news, we’ve seen changes to LinkedIn’s algorithms, as well as more controversy over Facebook’s cryptocurrency, Libra. Ouch.

It’s been a busy week.

We’ve hand-picked 10 of our favourite blogs we’ve come across this week, and we’re going to tell you why we like them so much.

So, before you head into the weekend, have a read below to see how you and your business can benefit from these expert blogs.

Wishpond – 10 Amazing Summer Contest Ideas To Inspire You

It’s Summer. Did you know? We didn’t.

But apparently it is, and that means we’ve been on the hunt for those brilliant summer content ideas that businesses like yours can use to generate engagement and drive interest in the brand.

Kickstarting your weekly round-up is this blog written by the immensely talented Victoria Wood over at Wishpond.

‘Ask any marketer: nothing beats summer sales,’ Wood opens the blog with.

And, yes, we are happy to answer. Nothing beats summer sales. Whether you’re running a canine hydrotherapy business or an Ecommerce store selling corporate lollipops – when the sun is out, by god are we happy to spend our money and get involved in all kinds of weird and wonderful competitions.

Everyone loves a winner – said no loser ever.

So, when the warm weather does eventually roll around, you’ve got a great chance to get everyone in the mood to connect with you. Read more in this blog and learn 10 inspiring summer contests ideas!

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Jeff Bullas – 7 Fundamental Social Media Mistakes Your Business Is Probably Making

Look. Don’t sweat the small stuff. We all make mistakes – it means we’re human.

Unless it’s a really big, really bad mistake. Like accidentally burning your mother-in-law’s sponge cake.  Then you’re dust.

Social media is a really, really big place. And it’s always changing. This means A) you need to keep up with those changes, and B) you’re probably making a few mistakes that are costing you.

When it comes to life, Jeff Bullas is a bit of a genius. If you didn’t know already (shame on you), his blog is consulted by the best in the field, and offers FREE marketing tips, tricks, and handy advice to help get you ahead.

The bad news is it’s highly likely you’ve made a few of these mistakes. The good news is you can fix them. Right now. By reading this article.

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Mention – 7 Tactics to Better Market Your Business and Connect With More Clients

Did we mention our love for making meaningful connections with people?

By connecting with more clients, you’ll be able to achieve more.

But before you can connect with those people, you’ll first need to sit down and think about spongecake how you are marketing your business online – and what you are doing to maintain those relationships.

Up first in this piece by Christian Carere is a tip you’ll need to write on a sticky note and post it everywhere – your wardrobe, your mirror, your cat. Not your cat.

Carerer’s number one tip is the need to produce shareable content. Always. Two more great tips that need to be reiterated are the importance of keeping evergreen content updated, and the need to keep the conversation flowing. We don’t mean logging back in to reply to someone who sent a nice message to you last week. We mean regular, meaningful conversation.

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Hootsuite – 20 Creative Instagram Story Ideas to Engage Your Followers

You’re in good company. Hootsuite are telling us how to do Instagram. Properly.

You might think you’ve got to grips with Instagram for business. But, upon reading this, you’ll soon realise you’ve been missing out on one or two pointers that could seriously bring the bacon home for your business.

Instagram is the perfect platform for targeting young, culturally aware audiences. And nothing confirms this more than recent monetisation updates for influencers looking to sell their services.

Instagram stories are hugely popular with its audiences, too. These offer viewers small snippets of content that they can interact with. And, naturally, this is where you come in.

In this blog, Hootsuite outline the best ways you can make the most of Insta stories. Promoting blog posts, creating shoppable content, and ‘going live’ are just a few you need to try out to engage your followers!

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Search Engine Watch – 7 Time-Tested Tactics to Generate More Google Reviews

Optimising your social networking presence is just one way to connect with your audiences.

This blog by Search Engine Watch, however, demonstrates we need to also prioritise Google Reviews.

One of the best ways to get your business ahead, as you will all know by now, is through word of mouth. It’s the best form of promotion you can get. And we’ve all been there before. Our basket is ready to go, but before we go to the checkout page, we consult the most important page in the world. The reviews page.

Google Reviews are just one manifestation of social proof that can work for you, and this blog by Search Engine Watch gives you 7 tested tactics to get more of them. Coming in at number one is, obviously, you need to give great service before anything else is possible!

So, go on, click that link and you’ll be generating more google reviews quicker than you can say manifestation of social proof.

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Cloudways – 9 Tips for Creating an Effective Ecommerce Landing Page

What do Ecommerce landing pages and parrots have in common?

Absolutely nothing. We needed your attention.

Ecommerce landing pages are places you need to take very good of if you are going to succeed in this harsh world.

As this blog outlines, the vast majority of people who leave your website do so within 8 seconds. I can’t even tie my shoe in less than 8 seconds.

When we say Ecommerce landing page, we don’t mean the homepage. Ecommerce landing pages (should be) are where the magic happens. Here, you need to build a landing page that encourages users to act.

Emil Kristensen knows a thing or two about making it all happen. Check it out.

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Marketo – 5 Ways to Create the Optimal Customer Experience on Your Website

Are you more Mark-eto or Mark-ee-to? One sounds like serious business and the other sounds like a well-needed cocktail.

What makes you stay on a website? Is it the appealing design? Is it the engaging content? Or is it more to do with the interface and how you’re able to easily navigate?

In Dan Purvis’ helpful article, you’ll learn all about optimising your website to provide your users with the best experience they’ve had since-.

Purvis stresses one hugely important point here: the need to get your speed into gear. Nobody likes a slow website. Slow websites do nothing for us. Don’t be a slow website owner.

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Neil Patel – 7 Google Analytics Reports That Show How Your Blog is Really Performing

We’ll get to the point here. If you’re not following Neil Patel (online that is) and reading his content, you’re seriously missing out.

Neil Patel has worked with those big brands, and helped them achieve large-scale, long-term success in the field of SEO and optimisation.

When he’s not doing that, he’s writing blogs and giving us a little peek into his extraordinary fountain of knowledge on what it takes to be successful.

Google Analytics allows you to track all kinds of data about your website – from page views to bounce rates and conversions.

There are a few metrics, though, that don’t really tell you how well your blog is performing.

That’s where Neil Patel comes in. In this blog, he’ll tell you the reports to really look out for.

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Content Marketing Institute – 7 Tools to Optimize Your Old Content for New Conversions

Old is the new new.

For many of us out there, once we’ve finished writing, editing, and uploading our content, it hardly comes back into our heads. We’re onto the next big idea, the next blog post, the next content marketing campaign.

Stop. It doesn’t have to be this way.

Just because your content has reached the mature old age of one month, doesn’t mean it is no longer valuable for you as a business.

Optimising old content for new conversions isn’t exactly the easiest thing to achieve. But that’s why Ann Smarty is here to help guide us show us how it’s done. From in-content call-to-actions to spying researching your competitors’ content, this article has it all.

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ProBlogger – How to Use Quotes in Your Blog Content Legally and Ethically

We thought we’d finish with a topic not many users will be familiar with: using quotes legally and ethically.

When it comes to maintaining blogs, inspiring your users can be quite tricky. That’s why quotations are hugely popular.

Before you go quoting the sage words of an eighteenth-century daydreamer, though, you’ll need to brush up on your knowledge about quotation ethics. That’s right.

When you decide to take someone else’s words for your own good, you need to tread carefully. Done right, you’ll curate a blog that’s authentic, knowledgeable, and valuable. Make the mistake of neglecting quotation ethics, though, and you’re on your own.

Luckily for us quote-lovers, we have Darren Rowse from ProBlogger to show how it’s really done.

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Have a great weekend, everyone, and stay away from sponge cakes.





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