Content ideation. How to become Instagram famous. Creating compelling text ads.
It can only mean one thing.
It’s the Red Website Design Weekly Roundup.
Between designing low-cost, high-quality websites for our clients, we’ve been happily distracted by ten amazing marketing articles.
So, we thought we’d share them with you.
The weekend is upon us, but not before you do something useful and learn the best tips for the best results.
Search Engine Journal – Content Ideation: 12 Awesome Tools to Use
For content marketers, coming up with new and original content – day in, day out – that people with love is not easy.
Sure – you might have a few good ideas up your sleeve. But fast forward a year in the job and you’re finding that staring at a white screen is becoming a pretty common thing.
We’re living in a world where social feeds are clogged with content, strange ads, and depressing news articles.
Getting ahead is all about quality content – not content that hits wordcounts.
Relevancy and quality are the goal – but these always seem unconquerable.
The good news? You’re not alone. Content ideation – the process of locating and producing relevant content to your relevant audiences – often plagues marketers looking to offer something new to audiences.
And the more they try, the harder it gets.
The best news? There are tools you can take advantage of to get in control of your content ideation.
Start today with the help from Kristen Vaughn over at SEJ.
Razor Social – 7 Bullet-Proof Ways to Drive More Traffic to Your Blog Posts Using Video
Cookies and cream. Cheese and grapes.
Blog and video.
These are a few of our favourite things.
If you didn’t already know, blog and video are doing the rounds in the digital marketing world at the moment.
Because, as this article by Razor Social highlights, video content receives far more engagement from audiences than text-only.
And not only that – over 50% of consumers want to see more video from their favourite brands.
We all know how powerful visual content can be for businesses.
But if blogging is an important component of your strategy, and you’re looking to bolster that with video – you’re in good company.
Read on to see how you can combine the two for an amazing marketing strategy.
Amy Porterfield – 10 Ways to Repurpose ONE Single Piece of Content
You know what’s easier said than done? Dodging your kid’s Lego set in the dark Producing amazing, shareable content for your online audiences.
We spend hours – even days – planning, researching, and producing content we’re confident our audiences will like. And then we cross our fingers and pray to the marketing forces to make it all work.
OK – maybe we’re not that precarious. But we’re pretty close.
And when it’s done, the content cycle begins all over again. It’s so fun, honest.
The thing is, perhaps us marketers have been missing out on something.
And after listening to and reading the content in this article from Amy Porterfield, it’s clear.
Repurposing content needs to be a priority.
Has there ever been a time when you’ve been extra proud of a piece of content?
Perhaps it was a how-to article to help your audiences grow their email list.
After sharing it online, you said goodbye to it with teary eyes, and that was that. You quickly moved on to the next project.
Sound familiar? Yeah, don’t do that next time. The key to making your content go further is leveraging its shelf life. And that means repurposing.
We’re talking about dissecting content and reusing it in different ways. Why? Because repurposing content in different, unique ways is far better than simply presenting it on one plate and saying a sweet farewell.
The Daily Egg – The 5 Best Digital Marketing Strategies for Beginners
Over the last several years, ‘digital marketing’ has truly taken the world by storm.
Once upon a time, marketing used to be about big money, big sales, and big business.
Today, marketing is more about building a unique presence. And building unique connections with customers who are looking for more than the next product on the shelf.
Today, digital marketing has completely flipped how traditional marketing operated. Now its audiences who have the reins, and companies are serving them.
And thanks to the changes brought about by digital marketing, we’re witnessing the democratisation of marketing.
Where once smaller businesses had to operate in the shadow of larger companies, now they can leverage digital marketing for themselves and get ahead.
From social media to clever email campaigns – digital marketing has made it easier and more effective to leave lasting impressions on customers looking for something different.
So if you’re looking to get started and need an expert guide, check out this article by Adam Enfroy. You’ll even find handy resources to take your knowledge further. Brilliant.
Hootsuite – How to Become Instagram Famous: 17 Expert Tips from Real Influencers
The rise of social media has given us new and faster ways to communicate with friends, access and share content, and discover local events.
But the disruptive power of social media has also given rise to something else, too.
The Instagram influencer.
If you didn’t know already, Instagram influencers are pretty powerful people.
And influencer marketing itself is unequivocally powerful, too.
From Kylie Jenner (147m followers) to Christiano Ronaldo (185m followers), influencers have curated unique relationships with their audience – and it’s from here where good business is done.
Because, behind the immaculately edited posts and an appearance of an idyllic lifestyle – there’s a raw power to influence consumer behaviour.
It’s not all plain sailing for these high-earning media stars, though, you’ll be glad to know.
We should not be in denial of the immense work that goes behind the scenes to craft one single post.
For Instagram stars, the balance between high-impact-or-flop is a precarious one. You only have to look at Fyre Festival to appreciate how wrong it can all go.
But when it goes right – it goes right.
Want to become Instagram famous? Hootsuite’s guide gives you the perfect start.
Entrepreneur – 5 Rising Social Media Platforms to Watch
Speaking of social media, there’s no arguing about its power to bring businesses closer than ever to customers.
From Facebook to Snapchat and Twitter, successful marketers are the ones that keep their fingers on the pulse of each relevant platform.
But, every once in a while, we’re introduced to a new social media platform. And, every once in a while, this new platform will disrupt the hegemony of traditional platforms to bring consumers something different.
Snapchat, for example, attracted users to its brilliantly minimalist model – sending pictures to your mates with captions. It might sound simple, and it is. But there wasn’t really a creative app to allow consumers to do this.
Every social media platform – yes, even Facebook – was new once. But now it takes something extra special and creative to get ahead.
Sometimes, platforms exist to fill the void of former apps. TikTok, for example, is favoured by those who miss Vine.
Whatever the reason, these apps are successful because, at their core, they serve a need consumers never knew they had.
Businesses and social media are two spheres that are often viewed cringingly by users on every platform. Indeed, when businesses try to tap into popular culture, they’re often met with ‘silence, brand’ memes.
But when they strike gold, they reap the rewards.
By ensuring your business is active on the latest social media platforms, you are far more likely to grab those first prizes.
Hubspot – The 11 Best Abandoned Cart Emails To Win Back Customers
We’ve all been there.
Shopping for a loved one. Shopping for a pet. Shopping for ourselves.
It’s easy to get carried away when you’re able to window shop online.
The greatest thing about the internet is seeing all the products you can buy.
The worst thing about the internet is seeing all the products you can’t buy.
I’ll be honest – I was guilty of this last week just after getting paid.
And then it struck me. I didn’t really need all of this stuff. And my basket wasn’t exactly cheap, either.
So I quit. I closed the window. I abandoned my cart.
And, like so many other online shoppers out there, I received an abandoned cart email from the business.
To be completely honest with you, this particular abandoned cart email did grip me. I even reconsidered going back to my cart. And I probably would have, if it wasn’t for being distracted by the new Stranger Things series announcement.
Abandoned cart emails, when done right, really do have a pulling power.
The simple truth is customers value being valued, and abandoned cart emails are the perfect opportunity to let your feelings be shown.
Here are 11 of the best abandoned cart emails to win back customers.
Mention – 8 Strategies I’ve Used to Grow My Blog to 584,985 Monthly Readers
In case you didn’t know, writing and maintaining a blog on your website is one of the best ways to spread brand awareness, drive engagement, and encourage conversions.
By providing unique, valuable, and tailor-made content, you can strengthen your business reputation and become acknowledged as a leading content creator in you industry.
And blogs aren’t just good for customers. They’re good for business, too.
In fact, businesses that blog receive 97% more links to their website.
So, in directing traffic to your website, the case for blogging is clear.
But what does it take to grow your blog and grow your readership?
Having a few good ideas up your sleeve is great – and your content itself may well be a good read.
But, as Ryan Robinson over at Mention says, you’re missing out if you don’t have that constant stream of new readers.
So, if you’re looking to take your blog to new heights with new readers, check out this article for 8 winning strategies.
Single Grain – How to Create Compelling Text Ads on Google (with Examples)
As we all know, the popularity and overall success of video content isn’t exactly new.
Across all our major social platforms, video content is by far the most popular in terms of engagement and shares.
And this helps explain why brands always favour video campaigns over text.
However, digital marketers – though equipped with unprecedented numbers of marketing tools – should be wary of discarding text ads as mere ‘history’.
We’re telling you one thing and one thing only. Text isn’t dead.
Because not only are text ads cheaper to produce. They’re far easier to produce – and they’re easier for audiences to view.
Slow loading times? Endless buffering? Not on a text ad’s watch.
Before you dive head-first into it all (we admire it, we do), writing powerful text ads will demand a good command and understanding of Google Ads and, above all, what makes a successful ad itself.
Oh, would you look at that. An article to help get you started.
Express Writers – Keyword Cannibalization: What It Is & How to Avoid It Completely (Video)
There are some things in life you could just do without.
Getting stuck in traffic on the way to the airport.
Realising you’ve been wearing your shirt inside out all. day.
A barista scribbling the wrong name on your mug of caramel latte.
It sounds pretty grim. And it is.
Keyword cannibalization happens when a website’s information architecture relies on a single keyword or phrase on multiple parts of the website (oncrawl).
Basically, what all this means is when your amazing website has several pages competing for identical/similar keywords or phrases. That’s where the cannibalisation comes into it.
Digital marketing and cannibalism. Who knew?
Keyword cannibalisation can do serious damage to your website’s ranking on Google. But we’re not about that.
While we try and shake off those Hannibal Lecter images, check out this article for the best tips to avoid keyword cannibalisation.
Another week down. Another weekly roundup to help you do business better.
Missed last week’s? Catch up here.
It’s spooky season, so we’re off to watch Silence of The Lambs.
Have a good one.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.