The web design wizards here at Red Website Design are back with yet another amazing weekly roundup to help you smash your marketing once and for all.
It’s been a busy week here at Red HQ – we’ve designed affordable websites, engaged with our fans online, and got a bit too excited about the Ashes, to say the least.
But now it’s time to bring what the masses want: the weekly roundup.
From voice search optimisation to social proof – we’ve collected the best marketing blogs and brought them all in one place for you to enjoy.
Now get stuck in.
SEMRush – Voice Search Optimization: 7 Ready-to-Use SEO Strategies to Rank Better
If last week’s roundup on web design and AI got you excited, then you’re in for something special this week.
You might not believe it – or want to believe it – but voice search is coming. And it’s coming fast.
In fact, it’s already here.
Ten years ago, if you told me you would soon be able to order your favourite takeaway, or book an appointment at your local hairdressers – all through voice capabilities – I would have smh’d you.
Now, ‘voice search’ is a very real thing – with very real potential.
Though voice search started off as a hit-or-miss concept, it’s now a hugely popular way of helping us go about our daily lives.
According to Google, at least 20% of all searches are voice. That’s hardly surprising.
When you’re out and about, voice search on your device can always come in handy. Whether you need quick directions or a last-minute informational request (and your fingers are frozen to death), voice search is always on-hand.
And at home, when we’re kicking our feet up, we have some pretty intelligent home assistant devices to rely on, too.
You know the ones.
As marketers, though, you need to find your own fit in this ever-expanding voice search world.
What are your customers asking of their devices to find your services? And how can you optimise your website for voice search?
Find out now with the help from Himanshu Rauthan.
WPKlik – A 404 Page: Best Practices and Design Inspiration
We’ve all been there, haven’t we?
Surfing a website at our heart’s content. Browsing all the amazing products. And we’ve finally found a specific page when-
- Page Not Found.
And, just like that, your dreams, hopes, and aspirations are no more.
Have you ever wondered about the origins of the 404 error page?
I bet you have.
Whenever a server cannot serve a user its request, it delivers a 404 error page.
And why does this happen, exactly? Well, there are two main reasons.
First, the user could have completely mistyped the URL to begin with.
Second, the permalink structure of that particular website site could have had a makeover – that link you were trying to get to could have moved to an entirely new location.
Whatever the reason – the user is trying to get somewhere and can’t.
So, 404 error pages are displayed when a server simply cannot give the visitor what it wants.
For users and website owners, 404 error pages often spell doom. And rightly so.
Once a user sees this error, you can bet they’re already judging you.
And that’s that.
Or, is it?
404 error pages, when left untouched by designers, are bleak and same-y.
When they use inspiring design, however, 404 error pages are the perfect opportunity to turn those frowns upside down.
How? We’re glad you asked.
Read this article by Jelisaveta Sapardic to turn your 404 error pages from a user’s nightmare into something special.
Single Grain – 9 Alternatives that Are Just as Good as Google Analytics
Ask any self-respecting marketer, and they’ll tell you that monitoring and analysing your campaigns is just as important as the campaigns themselves.
Think of it like this.
You’ve been planning your shiny new campaign for several months. You know exactly what it’s going to look like, and how you’ll deliver it.
You’ve even asked Louise at the coveted window desk to complete the SWOT analysis. Great.
At the end of the campaign, however, you find yourself disappointed.
Nothing really happened.
Those promising leads and conversions that you thought would come pouring in? Those new customers you assuredly predicted would fall in love with your content?
Well, it’s best not to bring it up at the office party tomorrow.
So, you sign the campaign off as a bit of a failure.
Once a campaign has finished, what do you do afterwards?
For many marketers, it’s quite common to suffer from low conversions after campaigns.
But what you do afterwards is key.
And this is where analytics comes into play – your new best friend.
Successful marketing doesn’t just happen out of thin air. It’s all about gathering the right insights to adapt, tweak, and optimise your next project.
For many marketers, Google Analytics is the go-to analytics software.
But it’s not the only one out there, and Joydeep Bhattacharya at Single Grain is here to tell you more.
Search Engine Journal – 7 Expert Tips to Boost Your PPC Performance Today
Search engine results pages are a busy place, these days.
As you know by now, Google’s SERPs contain both organic and paid listings.
The more an advertiser pays for particular key words, the higher they will rank.
And it’s a dog-eat-dog world out there.
And, as Loren Baker at SEJ highlights, the whole paid ads landscape is changing all the time.
Just last year, we saw huge developments at Google, with AdWords being rebranded as Google Ads.
Marketers are also facing stiffer competition from Amazon Ads, too.
As a vast ‘eco system’ with different devices, channels, and bidding rules (to name just a few) – PPC is becoming more and more complex.
Not only that – marketers have access to more data than ever, and have more tools than ever to peel away the surface and look beneath.
It’s no surprise then, that it’s becoming more and more difficult for PPC managers to gain an edge over their competitors.
It begs the question: how are PPC marketers expected to know best practices when the landscape is in flux?
And with every good question comes a very good answer from Search Engine Journal.
In this article, you’ll learn 7 expert tips to help you maximise your PPC performance.
From attribution to generics, making your paid advertising go further just became easier.
Neil Schaffer – 10 Types of Content Strategies That Are Proven to Boost Traffic
Boosting traffic – some say it’s more difficult than getting to the moon.
OK – maybe not. But it’s not the easiest endeavour.
As Moss Clement points out in this article, marketing is all about making connections.
Whether it’s with B2B, prospective customers, or brand superheroes – these connections are the key to driving business success.
And with more meaningful customer connections comes more traffic.
If only it was ever that easy.
In this instant, tinder-ised consumer world, customers are jumping from one brand to another.
And when it comes to capturing the hearts and minds of your targeted audience, gone are the days when customers would swear by a brand.
The internet has truly revolutionised B2C relationships – and has given those same consumers more choice than ever.
Now that customers are using the internet more than ever, it’s important your content marketing is the best it can be.
The key to a successful content marketing strategy is keeping things varied – the more streams of engaging content you can develop, the better your connections.
And Moss Clement, writing for Neil Schlaffer’s website, is here to tell you how.
Hootsuite – 16 Free Facebook Ad Templates to Create the Perfect Ad in Minutes
In case you didn’t already know, Facebook continues to be the world’s most popular social media platform.
In fact, over a billion active users log into Facebook every month.
That’s a lot of activity. And a lot of people.
And it’s not just popular with users, either.
Facebook continues to be a winner amongst advertisers, too.
Why? Because, as Christina Newberry over at Hootsuite says – Facebook ads work.
Indeed, can any marketing strategy be taken seriously if it has not at least considered Facebook ads?
Whether it’s B2B or B2C – the popularity of Facebook ads lends itself to its interface, ad types, and targeting capabilities.
It all sounds good – and it is for experienced advertisers.
But with placements, objectives, and specifications to get your humble head around – it’s a lot to take in for inexperienced users who are new to the platform.
What are the benefits, differences, and capabilities of each ad type – and how can you best ensure you follow best practices for maximum success?
When it comes to Facebook ad types, there are loads to choose from. But you’ll need to determine which type will bring you business success.
You’re in good company for this one.
Read on for more.
Business 2 Community – 10 Ways to Fight the Decline in Organic Reach on Social Media
Perhaps fittingly, this next article is all about something on every marketer’s lips.
Do you ever get the impression we’re experiencing some sort of demise of organic reach across social media?
No matter how much we try, we can never seem to get access to the content on our feeds that we so desperately love.
Maybe, until recently, you forgot all about that up-and-coming Pomeranian on Instagram.
Perhaps you’ve been forced to ‘turn on notifications’ for your favourite foodporn channel.
All of this is not without reason, either, as Dhariana Lozano discusses in this Business 2 Community article.
Pretty much every social media platform appears to get a lot out of updating their algorithms.
And, in good old-fashioned schadenfreude style, they sit back and watch our meltdown as the algorithms we so depended on don’t have our interests at heart anymore.
Some social media companies do just want to watch the world burn.
Though social media companies do it in good name – to help create a more ‘useful experience’ or to even target misinformation – we all tend to agree on at least one thing: organic reach just isn’t what it used to be.
Changes to social media algorithms is a topic well-traversed.
What we are here to talk about is how you and your business can, once and for all, fight the decline in organic reach.
Do yourself a favour and read this article to help get you started.
Wishpond – 5 Metrics You Must Track For Social Media Lead Generation
Social media and lead generation – they’re like two peas in a pod.
And it goes without saying – using social media for lead generation should come as no shock for aspiring marketers.
In fact, as this article by Manvi Agarwal highlights, at least 68% of businesses around the world are using social media to boost their lead generation tactics.
And we’ll throw in another statistic for good measure: 70% of users who have a positive online experience with a brand are likely to recommend them to a friend.
And we all know how important word of mouth recommendations are, right?
For businesses hoping to attract more customers, then, social media and lead generation should be at the top of their list.
Having social media at your disposable may be a godsend for your lead generation, but it’s all about what you do with the metrics that matters most.
Do you often enjoy spending time with vanity metrics, signalling them with a quiet ‘business must be good – look at those views!’?
We’ve all done it.
But it’s not enough.
As this article points out, businesses are great at planning their social media campaigns – but many fail to track the right metrics – or any metrics at all – to further inform their next steps.
Sound like something you’d like to work on?
Great. Read on for more.
Icons8 – Website Launch Checklist: 11 Things To Check Before Launching Your Website
There are some things in life that really are worth doing.
Fundraising for a charity.
Stargazing in the outdoors.
Getting your first business website.
If you want to take long-term business success seriously; if you want to attract more customers; if you want to round off your marketing properly – having your own website is a necessity.
With your own website, you can do anything from sell products to display your amazing work in a gallery.
And the good news is that these days, you can get your hands on a business website in just over a week.
And not only that.
Thanks to advancements in user-friendly web builder platforms – you can achieve so much more without the need to rely on specialist web design knowledge.
Though you aren’t expected to hold twenty years’ experience in the web design industry to be successful, there are a few things you will need to carry out to make the most out of your website.
Getting the basics right will mean your website will have a solid foundation upon which you can build an amazing presence your customers will love.
From website security to optimising 404 pages – this article by Icons8 has the perfect website checklist.
Feast your eyes and read on.
Search Engine Journal – 5 Types of Social Proof to Use on Your Website Now
Have you ever been stuck between two restaurants and chosen the one with more people inside – ‘because it must be better?’
Have you ever quickly abandoned your full cart after checking out some pretty damning product reviews?
Or how about this: have you watched a well-loved influencer online advertise a product and bought it yourself several days later?
Do you ever think there’s something deeper at play here?
And it all comes down to ‘social proof’.
On a psychological level (getting clever here) – social proof is a subconscious phenomenon that sees our individual decision-making processes being influenced by majority decisions.
We feel inclined to ‘agree’ with the dominant party as it feels right.
And, as sociable humans (when we feel like it), we’ve evolved to harness a deep-set need to fit in and belong.
When it comes to marketing, there’s not really a whole world of difference, either.
Social proof in marketing falls prey on our instincts to fit in and conform to a perceived standard of behaviour.
It’s every review, it’s every word of mouth testimonial, it’s every social media follower metric that compels you to ‘join the other 6,000’.
It’s all about validating your presence.
But how can you incorporate this across your website?
Raj Nijjer reveals all in their Search Engine Journal article.
And there you have it. With 10 more marketing blogs at your humble disposal, you and your business can take on the world like never before.
Missed last week’s? You can catch up here.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.